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The 1970's marked a period of time when the sisters of the
United Sates joined together to protest the injustices that were, and in
some instances, still are ingrained into the American Society. While The
Movement actually began in the late 1960's, membership and unity seemed
to have increased drastically in the early 1970's. For example, the
membership in NOW (National Organization for Women), one of the largest
and most mainstream organizations of the Women's Movement, increased it's
numbers from 1,200 in 1967 to 48,000 in 1970 (Douglas 165). These large
numbers of women, divided into many subgroups, from the mainstrean
organization NOW to more radical groups like Witch (Women's International
Terrorist Conspiracy From Hell), fought to improve many facets of society
like job inequalities, public offices, childcare, abortion, the economic
system, independance, the media, gender stereotypes, and sexist oppresion.
In looking back, it seems that although many women had a positive and
dedicated reaction to the Movement, there was still an overwhelming
dissatisfaction
and even anger for the Women's Movement that was found almost everywhere
in the
1970's, from men's accounts of the Movement itself, the workplace, to
even
the images and messages on the television screen.
(For another interesting take on the Women's Liberation
Movement, take a look at an article entitled, "The Tyranny of
Structurelessness" by Jo Freeman) By
looking more closely at the television programs in question (The
Bionic Woman, Charlie's Angels, and The Mary Tyler Moore
Show) one can see just how the programs seemed to shy away from the
strong messages of the Movement and in turn, reflect some of the fear and
sexism that raged throughout some of the men in the society of the
1970's.
A great deal of the men in this 1970's society, however, described the
Movement as something so different, that you would almost not think that
they were talking about the same thing. Characterizing the women as "new
and angry" male-hating freaks or a "small band of bra-less bubbleheads,"
men had a reaction to the Movement that was less than positive (Douglas
163, Dunbar 71). These negative reactions to the Movement can be
explained
by many men's fear and hatred toward the change the women of the Movement
were trying to make. As Anthony Astrachan (a man who wrote a book on how
men felt about the changes) said, "There are a lot of men out there who
hate the idea of women working, especially in jobs outside the traditional
service and clerical fields, and who hate the wider changes of which
working women are a part (Astrachan 38). He further goes on to say that
"A man can feel pain when the women in his life demand that he change his
habits, his lifestyles, his thinking - that he gives up some of his
masculine advantages" (Astrachan 36). Astrachan supports very clearly,
that many men were unhappy with the changes that were tearing through
society and that as Time magazine said, the Women's Movement was a time
"that [tried] men's souls" (Who's 16).